It’s hats off to a campaign for Lids with 5.5% response rate and 200% ROI.
Lids
Lids.com™ is the #1 online destination for hats, with the largest selection of sports, fashion and collegiate hats. Leading into the 2008 Holiday shopping season, LIDS had an interest in testing targeted and interactive advertising that would engage and mobilize young consumers.
The Goal: To increase online sales during the 2008 Holiday shopping season and to increase brand awareness among the 18-34 demographic.
The Solution: Working together, LIDS and ChaCha created targeted and enticing messages that promoted special offers for use when purchasing items from Lids.com.
The Results: ChaCha served over 300,000 impressions nationwide during the 29-day campaign. The ads resulted in over 1,000 online orders, almost a 200% return on ad spend, and an overall response rate of 5%.
