FCU: Fact Checkers Unit

NBC Universal and ChaCha formed a natural partnership promoting the star-studded digital series FCU: Fact Checkers Unit. This partnership produced the ultimate interactive fact-checking experience spanning online, mobile and social platforms.

The Goal: Create a loyal series following and drive webisode views by generating buzz, fan interaction and viral exposure surrounding the launch of NBCU’s FCU: Fact Checkers Unit. The Solution: A fully integrated cross-media plan with specialized content and advertising on ChaCha.com, a customized real-time ChaCha “widget” with a live feed of trending fan questions on factcheckersunit.com, targeted mobile advertising, an opt-in mobile fan list and Facebook and Twitter integration. The Results: ChaCha drove first-of-its-kind fan interaction drawing 50,000 inbound show-related questions in a very short timeframe.